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Lesson Statement
The short-term nature of most projects requires that projects achieve measurable results within short timeframes. Projects need to plan for rapid results that become essential stepping-stones towards longer-term development impacts.
Benefits of the rapid results approach include:
- Higher motivation levels
- Incentives to measure how you are doing and the ability to correct course early on
- Evidence of short-term success creates the impetus to deal with increasingly larger challenges, leading to the achievement of long-term goals
Focus on results-oriented goals versus activities
Activity-oriented focus |
Results-oriented focus |
At the end of the initial phase of the project, the eCenter will be operational. |
Within 100 days of project start-up, the eCenter will open its doors to the first clients to provide x services.. |
At the end of the second phase, the eCenter will have trained x individuals in x, y and z. |
Within 100 days after that, the eCenter will have x number of clients a week and the number of clients will be increasing by an average of x percent per month. |
During the second phase of implementation, the project will have distributed a total of $5,000 in vouchers to the population free access to eCenter services. |
Within 2 months of the distribution of the $5,000 of vouchers for free services, x percent of the voucher users will have come back to use eCenter services for a fee. |
By the end of the project, the eCenter will be self-sustaining. |
By the end of the project, the eCenter will be reaching an average of x clients a week, which is 10 percent above the anticipated level required for financial sustainability. |
This is not as easy as it seems
- Look beyond low hanging fruits
Low hanging fruits are those goals that can be achieved with the least amount of effort. If they can also be achieved within short time-frames, they are the most obvious targets for a rapid results approach. Reaching for a low hanging fruit may help boost morale and have a demonstration effect but it may not have much to do with laying the essential stepping-stones or building blocks that lead to longer-term development impacts.
- Do not fear results-oriented targets
Project managers may resist results-oriented targets for fear of the consequences of not being able to meet these targets. In other words, it is much easier to commit to the implementation of activities than to commit to achieving specific results expected out of these activities.
- Articulate anticipated results
Testing new technologies without a clear understanding of potential results and benefits is also problematic. Specifying anticipated results in quantitative and qualitative terms is essential. The fact that these are technology pilots only makes it more essential to establish benchmarks. It is not possible to evaluate properly these technology pilots if they fail to articulate their objectives in terms of specific results.
- Share bragging rights
In order to build local ownership and commitment, it is essential to give credit where credit is due and allow local communities and implementing partners to tell their success story. This, however, is difficult to implement in a climate where donor branding takes precedence over local ownership issues.
Role of monitoring
If it is essential for projects to articulate objectives in terms of specific results, it is also essential under a rapid results approach to develop and deploy simple yet effective monitoring systems. Early successes and failures need to be publicized to ensure replication and corrective measures.
One step at a time within the project work plan
Relatively small steps are easier to take yet essential to move towards larger changes. In a project management context, a project is broken down into tasks and sub-tasks within the Work Breakdown Structure. Once the work plan is developed, proper implementation of that work plan is expected to lead to project success. The tasks and sub-tasks, however, are not necessarily associated with specific results. The project manager could organized the tasks and sub-tasks around results-oriented work packages.
Suggested Reading
- Shaffer, R.H. & Ashkenas, R.N. (2005). Rapid Results!: How 100-day Projects Build the Capacity for Large-Scale Change. San Francisco: John Wiley & Sons.
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Core funding for the DOT-COM Alliance is provided by the United States Agency for International Development (USAID), Bureau for Economic Growth, Agriculture & Trade, Office of Infrastructure and Engineering (EGAT/OI&E), Office of Education (EGAT/ED), and Office of Women in Development (EGAT/WID), under the terms of Award numbers: GDG-A-00-01-00009-00, dot-GOV; GDG-A-00-01-00014-00, dot-ORG; GDG-A-00-01-00011-00, dot-EDU. |
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The views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government.
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