DOT-COM Activity: Philippines: Using Information Technology for Identity Preservation and Traceability
Short Description: The goal of the activity is to see whether information technology can play a major role in accelerating the transformation of the marine aquarium trade to sustainability by improving identity preservation and traceability.
Phase/Type of Activity: Pilot Status: Active
Start date: April 01, 2005 End Date: September 01, 2006
Partners: Marine Aquarium Council
Person(s) to contact
Michael Tetelman , Acting Director
dot-ORG , Academy for Educational Development
Tel: 202 884 8856
Full Description: The goal of the activity is to see whether information technology can play a major role in accelerating the transformation of the marine aquarium trade to sustainability by improving identity preservation and traceability. The trade is very diffuse and fragmented which has resulted in a differing level of interest and capacity in developing standardized computer-based from various components of the industry.
Currently the movement of organisms is documented by using a mix of collectors logbooks, order and receipt forms, inventory forms and shipment forms. Although some of this documentation is computerized at larger exporters and importers, most of it is manual and is not standardized within the industry. Maintaining the documentation is time consuming and prone to error and the data is not easily recorded, reported, compiled and analyzed. This activity is being implemented in partnership with the Marine Aquarium Council (MAC).
Update 1: (December 2005)
First phase results: The Marine Aquarium Council has assembled a project team, developed a work plan, selected an application developer (Soluziona), and identified pilot sites. The pilot sites are Clarin, Batasan, and Camotes.
Development Sector(s): Trade and Investment, Biodiversity
Links and Files:
- Texting Nemo: The Role of IT Traceability Systems and Cellular Technology in the Marine Aquarium Tra
Presentation prepared for the post-IAMA workshop, June 29, 2005. The presentation focuses on the project in the Philippines which uses information technology to support traceability in the marine aquarium fish trade.
- Using Information Technology for Identity Preservation and Traceability to Transform the Marine Aqua
A unique USAID-funded public-private partnership involving the Marine Aquarium Council (MAC), AED, Microsoft and other organizations has produced the "Traceability IT System". The system is a pilot scale, integrated, real-time, web-based product that permits tracking of marine aquarium organisms through a complicated global trade chain, "from reef to retail...." (www.aquariumcouncil.org). In other words, a marine aquarium organism can be tracked from its point of collection to the exporter and then on to the importer and retailer overseas.
Traceability is an essential element of the MAC Certification program. The Traceability IT system has a "triple bottom line" orientation in that it addresses commercial, conservationist and social objectives. The system helps to make transactional and business processes more efficient, can reduce various stresses on coral reefs, and promotes digital inclusion of remote coastal communities. The Traceability IT system has applications in industries where there is a need to track movements and transactions of products, whether commodities such as timber or coffee, or live animals such as fish or birdlife.
The final report from MAC details how the Traceability IT system was piloted in the Philippines and lessons learned from that project.
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